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Welcome to Forethought India One-on-One Courses. Our program is designed to provide students with the skills and knowledge necessary to excel in their chosen profession. Our instructor for this course is Lecturer Atul Banerjee at London Business School


The "Customer Whisperer: Unveiling CRM Basics" course offers a comprehensive journey through the fundamentals, strategies, and advanced applications of Customer Relationship Management (CRM). Spanning across multiple levels, this course delves into key aspects essential for understanding and implementing effective CRM practices. Participants will explore topics such as the significance of customer data segmentation, the utilization of CRM tools and software, strategies for customer retention, ethical considerations in data privacy, integration with sales and marketing, and the application of AI in CRM. Moreover, the course delves into specialized areas including CRM in various industries, global trends, emerging technologies, and the future landscape of CRM. Through a series of carefully curated lectures, this course aims to equip learners with the knowledge and skills necessary to navigate the complex world of customer relationships and excel in this critical domain.

At the end of the program, students will receive a certificate & performance letter by the educator indicating that they have completed the program and acquired the necessary skills and knowledge to excel in their chosen profession.

Customer Whisperer: Unveiling CRM Basics, by Atul Banerjee

  • Atul Banerje is a distinguished educator with a wealth of knowledge and over three decades of practical experience in strategy, product development, and market analysis, primarily within the healthcare and TMT (Technology, Media, and Telecommunications) sectors.

    With a strong foundation in academia, Atul has held teaching positions at prestigious institutions such as the London Business School (LBS) and University College London (UCL). At LBS, he served as a mentor for the 'The Entrepreneurial Edge' course, guiding international students on startup principles and fundraising from investors. Additionally, he contributed as a case lecturer at UCL's MBA program and presented at the BRiK Academy in India, focusing on imparting strategic knowledge and research insights to students.

    Atul's commitment to education extends beyond the business realm. He serves as a dedicated member of the Board of Trustees for the Food for the Brain Foundation, a charity dedicated to raising awareness about the significance of optimal nutrition in preventing Dementia and Alzheimer's Disease.

    His vast expertise spans various educational initiatives and mentorship roles, reflecting his passion for sharing knowledge and guiding the next generation of entrepreneurs and business leaders.

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